Swinburne University

Swinburne University’s new website

I was part of a digital transformation project team redeveloping the university’s website.

Over two months I worked on copy mostly under the Student Services and Support section. Copy for every page had to be written according to a strict brief, for example:

• Ticking off all user needs identified in subject matter expert (SME) workshops
• Readability/ plain English (many students are not native English speakers)
• SEO principles
• Reviewed and approved by SMEs
• Delivered with metadata and microcopy.

Example pages written by me

• Asylum seekers and refugee support
• Financial advice
• Bookshop
• Financial support and advice index page.